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Regional Marketing Manager, Southern Europe
About Aerogen:
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery.
Recognised through multiple MedTech awards, including being named Galway Chamber Company of the Year 2025, American Chamber of Commerce Ireland Global Impact Award 2026 and an eleven-time winner of the Zenith Award for Respiratory Care Excellence in North America, our employees make a difference to patients’ lives every day, having reached over 30 million patients in more than 80 countries.
Today, Aerogen is powered by a global team representing 54 nationalities, working together with a shared commitment to improving patient care. Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work.
We lead the way by finding innovative solutions to even the most complex problems, all in the name of delivering better patient outcomes.
Our business continues to grow rapidly across the globe and, as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours, and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.
Join us as we continue to #discoverbetter.
What is the role?
The Regional Marketing Manager will be responsible for developing and driving Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilisation of Aerogen technology within Southern Europe Cluster. This individual will report to the Associate Marketing & Clinical Education Director, with a dotted line to the Head of Southern Europe & MEA. They will work in strong partnership with sales leadership, global marketing, medical affairs, global cross-functional partners and third party vendors.
What are the key responsibilities?
• Marketing Strategy: You will create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share.
• Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets, including social media, advertising, email, etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region and track return on investment (ROI).
• Product / Solutions launch: You will partner with Commercial Leadership to develop execute best-in-class launches to drive maximum market penetration. You will be responsible for the downstream launch strategy in region for new product launches.
• Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information, key messaging and build out an ROI calculator. Integrated omnichannel marketing plan to support the annual calendar.
• Distributor marketing strategy: Work with commercial team to onboard distributors in accordance with Aerogen best practice. Educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence. Ensure regular communications on in market activities and marketing updates.
• National Customer Facing Events: Full responsibility on Coordinating participation in events, event displays, and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact. Responsible for key event measurables, reporting success and surveys on all engagements. Post market follow up and track ROI associated with each event.
• Budget: Own and track and manage all spend in line with budget, keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
• Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
• KOL Strategy Support: Integrate KOL strategy with broader marketing and communications plan and showcase customer engagement activities and outputs.
• Peer to Peer Education: Take ownership of Peer to Peer Education within market; symposiums, workshops, webinars working with Medical Affairs and commercial. Gain accreditation for key activities and look to do full launch of AeroED, Aerogen’s Education portal in market with clear measurable and ongoing management.
• Society engagement: Responsible for working with key societies, along with medical affairs to build education programs, support events and build rapport to influence guidelines.
• Corporate communications: Ensure Aerogen’s corporate brand guidelines are followed and adhered to within region at all times, train out distributers on the use of Aerogen logo and expectations on representing the Aerogen product and name.
What education and experience are required?
• Proven experience in healthcare industry marketing.
• Experience in creating a strategic work plan and executing programs to achieve specific goals
• Experience owning budgets, building and executing strategic marketing and demonstrating ROI
Preferences
• Bachelor’s Degree (any subject) and post-graduate qualification in Business or Marketing or equivalent job experience, ideally with prior commercial experience
• Experience in medical device, respiratory therapeutic area and the acute care hospital setting desirable
• Experience in working with range of internal stakeholders locally and globally; including sales, marketing, operations, analytics and more
What key skills will make you great at the role?
• Energetic, self-motivated, detail-oriented, creative, strategic and highly accountable
• Excellent communication skills – engaging and adjusted to audience
• Ability to work independently in a fast-paced, ever-changing environment, prioritise assignments and multi-task
• Experience working cross-functionally with people with diverse backgrounds
• Proficiency with Microsoft Office suite, and CRM platform (ideally salesforce)
• Able to stay organised, operate independently with high quality and high detail orientation
• Strong proficiency in English, French, Spanish and any additional cluster language desirable.
• Must be based in region with ability to travel at least 40% of the time
What is it like to work at Aerogen?
Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:
• Competitive bonus plan.
• Above market life insurance.
• Opportunities for development and professional growth.
• "Aerogen Connect" – our employee-led program that helps our global teams unite and have fun.
• We donate 1% of profits and time to charities and organizations.
Visit our careers website for more information about life at Aerogen.
Aerogen is committed to promoting diversity, inclusion, and equality in the workplace. If you have difficulty using our application process, please contact us via email at careers@aerogen.com. Please provide your name and preferred contact method.
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery.
Recognised through multiple MedTech awards, including being named Galway Chamber Company of the Year 2025, American Chamber of Commerce Ireland Global Impact Award 2026 and an eleven-time winner of the Zenith Award for Respiratory Care Excellence in North America, our employees make a difference to patients’ lives every day, having reached over 30 million patients in more than 80 countries.
Today, Aerogen is powered by a global team representing 54 nationalities, working together with a shared commitment to improving patient care. Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work.
We lead the way by finding innovative solutions to even the most complex problems, all in the name of delivering better patient outcomes.
Our business continues to grow rapidly across the globe and, as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours, and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.
Join us as we continue to #discoverbetter.
What is the role?
The Regional Marketing Manager will be responsible for developing and driving Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilisation of Aerogen technology within Southern Europe Cluster. This individual will report to the Associate Marketing & Clinical Education Director, with a dotted line to the Head of Southern Europe & MEA. They will work in strong partnership with sales leadership, global marketing, medical affairs, global cross-functional partners and third party vendors.
What are the key responsibilities?
• Marketing Strategy: You will create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share.
• Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets, including social media, advertising, email, etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region and track return on investment (ROI).
• Product / Solutions launch: You will partner with Commercial Leadership to develop execute best-in-class launches to drive maximum market penetration. You will be responsible for the downstream launch strategy in region for new product launches.
• Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information, key messaging and build out an ROI calculator. Integrated omnichannel marketing plan to support the annual calendar.
• Distributor marketing strategy: Work with commercial team to onboard distributors in accordance with Aerogen best practice. Educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence. Ensure regular communications on in market activities and marketing updates.
• National Customer Facing Events: Full responsibility on Coordinating participation in events, event displays, and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact. Responsible for key event measurables, reporting success and surveys on all engagements. Post market follow up and track ROI associated with each event.
• Budget: Own and track and manage all spend in line with budget, keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
• Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
• KOL Strategy Support: Integrate KOL strategy with broader marketing and communications plan and showcase customer engagement activities and outputs.
• Peer to Peer Education: Take ownership of Peer to Peer Education within market; symposiums, workshops, webinars working with Medical Affairs and commercial. Gain accreditation for key activities and look to do full launch of AeroED, Aerogen’s Education portal in market with clear measurable and ongoing management.
• Society engagement: Responsible for working with key societies, along with medical affairs to build education programs, support events and build rapport to influence guidelines.
• Corporate communications: Ensure Aerogen’s corporate brand guidelines are followed and adhered to within region at all times, train out distributers on the use of Aerogen logo and expectations on representing the Aerogen product and name.
What education and experience are required?
• Proven experience in healthcare industry marketing.
• Experience in creating a strategic work plan and executing programs to achieve specific goals
• Experience owning budgets, building and executing strategic marketing and demonstrating ROI
Preferences
• Bachelor’s Degree (any subject) and post-graduate qualification in Business or Marketing or equivalent job experience, ideally with prior commercial experience
• Experience in medical device, respiratory therapeutic area and the acute care hospital setting desirable
• Experience in working with range of internal stakeholders locally and globally; including sales, marketing, operations, analytics and more
What key skills will make you great at the role?
• Energetic, self-motivated, detail-oriented, creative, strategic and highly accountable
• Excellent communication skills – engaging and adjusted to audience
• Ability to work independently in a fast-paced, ever-changing environment, prioritise assignments and multi-task
• Experience working cross-functionally with people with diverse backgrounds
• Proficiency with Microsoft Office suite, and CRM platform (ideally salesforce)
• Able to stay organised, operate independently with high quality and high detail orientation
• Strong proficiency in English, French, Spanish and any additional cluster language desirable.
• Must be based in region with ability to travel at least 40% of the time
What is it like to work at Aerogen?
Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:
• Competitive bonus plan.
• Above market life insurance.
• Opportunities for development and professional growth.
• "Aerogen Connect" – our employee-led program that helps our global teams unite and have fun.
• We donate 1% of profits and time to charities and organizations.
Visit our careers website for more information about life at Aerogen.
Aerogen is committed to promoting diversity, inclusion, and equality in the workplace. If you have difficulty using our application process, please contact us via email at careers@aerogen.com. Please provide your name and preferred contact method.
Location
Southern Europe - France/Italy/Spain
Southern Europe - France/Italy/Spain
Department
Commercial-EMEA
Commercial-EMEA
Job Title
Regional Marketing Manager, Southern Europe
Regional Marketing Manager, Southern Europe
Salary
Experience
City
Paris, Barcelona or Milan
Paris, Barcelona or Milan
Country
Southern Europe
Southern Europe
